Outsourcing Writers: How to Get High Quality Content for Cheap (2019)

outsourcing writers

Here’s the deal:

If you want your content marketing strategy to succeed in 2019, you have to create the best content in your niche. Otherwise, you’re not going to rank, and even if you do, nobody will pay attention.

Don’t waste money on low-quality content – settle for nothing short of excellent.

Our writers create engaging, easy-to-read content (like this), and they’re knowledgeable in their given niche. Best of all, we don’t have to spend a fortune on them.

In this guide, we’re going to show you how to outsource your writing to high-quality talent for cheap (that actually has experience in your niche), step-by-step.

The Problem with Outsourcing Content

Creating high-quality content designed to engage your target audience is a great way to increase exposure and build brand awareness – but it’s easier said than done.

The way I see it (and I’m speaking from experience), you have two options when it comes to hiring writers:

  1. Outsourcing your writing to places like India (These writers work for cheap, ~$0.02/word)
  2. Hiring native English speaking writers, preferably from America (These writers are much more costly – they’ll charge anywhere from ~$0.05-$0.10)

I’ve experimented with both, and I don’t like either one.

The first option is a terrible idea – paying a non-native speaker $0.02/word for content will end in disaster. You’ll end up spending more time editing the page than you would have spent writing it.

Writers from India and the Philippines – for example – write low-quality content, and it shows.

They don’t speak English as their native language, so they don’t understand common expressions or phrases.

In addition, they often tend to use unnecessarily big words in an attempt to improve their writing – ironically, it does more harm than good.

Here’s an example of a proposal I received from an Upwork freelancer – his bid was $0.02/word:

Hello Dear, I’m a professional and well experienced writer. By the virtue of my skills, knowledge and professional experience, I’ll provide you with unique and 100% original articles on the components of computer. I have read your job post and I fully understand what is needed. Kindly get in touch with me to discuss more about this project.

Yeah, he meant well, but at the end of the day, no “professional and well experienced” writer is working for $0.02/word.

That brings us to hiring high quality native English speaking talent. If you’re serious about producing quality content, this is the way to go.

Unfortunately, hiring high quality writers can be pretty darn expensive, and it’s hard to find writers that have a background in your niche.

That’s important, by the way – it’s easy to tell when a writer has first-hand experience with the topic they’re writing about, and when they have no clue what they’re talking about.

Fun fact (okay, it’s not a fact, I’m just estimating here), 80% of the information on the internet is complete BS, rewritten by some random guy who doesn’t really know what he’s talking about.

If you want your brand to succeed, that’s not going to cut it anymore. You need writers who know their stuff, write well, and deliver their content on time.

How to Find High Quality Writers for Cheap

Now we’re getting to the juicy part of this post.

I’m going to break this down into 3 simple steps.

Basically, we’re going to be hiring people who are interested in the general topic of  your business, who haven’t worked as freelance writers before.

This way, we can hire native English speakers, usually from the United States. They’re native English speakers so they’ll write well on average, and they have plenty of background knowledge on your topic.

Best of all, they don’t know they’re worth $0.05-$0.10/word, so you can pay them less than the going rate.

Step 1: Figure Out Where Your Target Audience Hangs Out Online

This step is pretty important – give it some thought, ask around, do whatever you have to do.

I run a PC gaming blog on the side, and I hired a writer from a PC gaming Discord server (it’s like Skype for gamers).

Facebook groups are usually a good bet – type in “name of your niche” + group in Facebook, and see what comes up:

Take a look at all of the groups that came up – I’d recommend joining 4-5 groups that look promising.

Once you’re accepted (some groups are private), it’s time for the next step.

Step 2: Post About Your Writing Gig, and Wait for Replies

Post in your group about the writing gig. I usually go with the following script:

Hello all!

Looking for talented/passionate writers who are interested in being paid to write blog content about [your industry] related topics!

Drop me a line if you’re interested 😀

Here’s an example:

As you can see, within a day I got 26 comments and a bunch of message requests.

This strategy works in just about any niche. Lastly, you need to qualify your writers.

Step 3: Qualify Your Applicants and Hire Writers!

You don’t want to hire anyone – just because they’re a native English speaker doesn’t necessarily mean they’re a good writer. Trust me on this one.

Luckily, it’s pretty easy to screen your applicants. I usually ask them to send me a few writing samples, preferably related to the niche I’m in, as well as their background in the niche.

They only submitted one SEO related sample, and it wasn’t all that great in this example – but you get the idea.

Keep screening your applicants until you find a writer that provides good writing samples. Odds are you can find a good writer in just a few days.

Extra Tip: Outline Articles Before Assigning Them to Your Writers

If you’re hiring writers from groups, odds are they don’t know much about SEO or creating an article in a user friendly format.

All of the writers at Tuwiner SEO are trained to create content in a Google friendly (and user friendly) manner, but your writers won’t be.

If you don’t give them direction, they’ll write really high quality content, but it still won’t be formatted properly for the web. That’s why I’d recommend creating an outline for them.

The outline should be created with SEO in mind – that means using the right headings and keywords in the right places. Figure out the angle of your post, outline it with the right headings, and give your writers some direction.

I’d recommend setting a word count for the entire piece, a reasonable word count for each section in the outline, and linking to useful resources/templates also helps.

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