Want to know how you can shoot your email response rate through the roof?
In this post, I’m going to share with you my top 5 tips you can implement into your link outreach emails to get more responses.
These tips have been getting me some pretty crazy results for my stone-cold email campaigns.
Don’t believe me? Take a look for yourself:
These simple tips got me a 75% open rate and a 23% response rate on my recent outreach campaign for one of my clients, where I only targeted websites with a 40 DR and up.
Think about the math:
A 23% response rate means for every 100 link outreach emails sent out, I come back with 23 potential backlinks opportunities. Out of the 23, I can expect at least 10 to convert, maybe even 15.
These tips are fantastic for backlink outreach, but you can use these for any cold email outreach campaign.
Let’s get this show on the road.
1) Email the Right Person
The first step and most important is that you have to make sure that you’re emailing the right person.
If you’re reaching out to a big blog or company, chances are they’re going to have multiple generic emails. You don’t want these. Support@email.com is almost always a no-go.
You’re not going to want to be sending a specialized email to the secretary when the email is meant for the CEO.
Someone is going to be a lot less likely to respond or forward your email to the right person if the email wasn’t sent to the right place the first time.
People enjoy emails that are personalized just for them. If you don’t email the right person from the jump, the other 4 tips will go to waste.
Here’s how you can do it:
- Find the first and last name of the person you want to email.
- Use email finding tools like VoilaNobert and Hunter.io. With these cool tools, all you have to do is enter the website’s domain, and it spits out all of its associated emails.
If you use VoilaNobert, you’re able to enter in the first and last name and the domain — this will almost always guarantee the correct email.
Both services offer the first 50 searches FREE. After the trial, you’ll need to start paying a monthly fee, but it’s well worth it.
2) Use a Good Subject Line
Your subject line is going to be vital for a good open rate.
If someone never opens your email, you can’t expect them to respond.
It’s the first thing people see when they open their inbox. Having a good subject line is going to be the key that gets people to open your email.
The reason why I’m able to get open rates near 80% consistently is because of these 3 tips:
1. Personalize the subject.
In Dave Carnegie’s How to Win Friends and Influence People, he says that the name is the sweetest word in the English language, meaning that people love their name more than anything else.
If someone sees their name in a subject line, they’ll be a lot more likely to open the email and respond.
2. Use parenthesis.
Parenthesis will make it more personalized and peak curiosity, increasing the chances of someone opening the email.
The subject line that got me the 75% open rate went a little like this:
“Jacob from Sleep Sources, (Your website rocks!)”
3. Do not use clickbait subject lines.
Your subject line needs to be relevant to your email body.
Don’t say something like, “Congratulations, you’ve won 1 million dollars!”
Even if they open it, they’re going to see the body has nothing to do with your email.
We’re building relationships with our outreach, deceiving someone isn’t going to make you any friends.
This is how you can judge your subject line:
You can judge your subject line by the ratio of your open rate to the response rate. I found that when I have a good subject line, I get around an 80% open rate. If it has a good email body, I’ll get above a 20% response rate.
If you have an insanely high 80%-90% open rate, but you only have a 1-5% response rate, even if it’s below a 10% response rate, that usually means that your body is wrong
However, if you have a really low open rate, but you have a high response rate…
Let’s say you only have a 10% open rate, but of the people who opened it, half of them responded to you, that means that you should tweak your subject line, and maybe your first line.
3) Use a Personalized First Line
After you’ve emailed the correct email and perfected your personalized subject line — it’s time for an excellent personalized first line.
Here’s why it’s a must:
Using a personalized first line is crucial for sending emails successfully at scale because it’s going to increase your open rate and make them more interested in reading the rest of the email.
The first thing you can see when you preview an email is the subject line and part of the first line.
When they see their name a personalized message, they’re not going to think that they’re part of a mass email. Once you make them feel special, they’ll be more inclined to open it.
This how you nail the personalized first line:
Not something basic and broad — you want to find something specific they did and make them feel good.
You can find things to compliment on an article they wrote, Linkedin, or an interview they did — it just has to be genuine.
If someone was going to send me an email about my PC blog, EasyPC — here’s what a good first line would be:
“Hey, Jacob. Love the update you made to your $600 gaming PC. Super impressed that you managed to include a GTX 1060 6GB on such a tight budget.”
That’s how you make an excellent first line. They included my name and a very specific compliment to something I wrote.
Here’s an example of what someone shouldn’t say:
“Your PC is so inspiring, I love everything you do.”
If you say something too general like that, the person is going to know you’re obviously BSing. I wouldn’t think twice about ignoring an email like that.
4) Don’t Mention a Link or Guest Post in the First Email
The fourth thing to keep in mind with your first emails is to not ask for a link or guest post right away.
You need to offer some kind of value and build a relationship with the person first.
Someone isn’t going to want to respond or help you out if you’re only asking something from them. Think about how many emails they get from people asking for links.
Why should they help you out anyway?
Offer value first and do them a favor, then you can ask for something in return.
If you do someone a favor before you ask for something, they’ll be more inclined to say yes.
One of my most impressive results came from my new client Will over at Broke Backpacker.
As you can see, Will owns a massive blog with over half a million dollars in traffic value.
Look how much traffic he’s getting, can you imagine how many emails this guy gets?
It’s a lot, and he’s one of the many big webmasters that I’m able to build relationships with using this value-providing tactic.
Will actually told me that he was very impressed and pleased with my email since I didn’t ask for anything upfront. He usually doesn’t respond to emails, but he responded to mine, which makes sense.
By not asking for anything upfront, you’re going to get a much higher response rate.
5) End the Email with a Question
You’d be surprised how many people don’t end their emails with a question.
If you don’t end your email with a question, what are they going to respond to?
You want to make it super easy for them to respond.
Just ask a question at the end of the email it could be anything like:
- Are you interested?
- Would you like me to send over some tips?
- Mind if I send over some advice?
It really doesn’t matter as long as you place a question mark at the end and come off as a genuine human being — not a robot with its sole purpose only to get links.
Never end an email or any proposal without a CTA (call to action).
Time after time, these 5 tips have secured countless links for me and my SEO agency.
With that being said, I hope that these tips will help you score some more super high-quality links for your blog. Cheers.