I know you’re busy, so let’s get right to the point:
In this post, I’m going to teach you how to build backlinks from high authority websites in your niche.
Using this tactic, you can acquire “dream links” from authoritative bloggers that will pass a TON of value and “link juice” to your website.
This is the same strategy that I use to build links for my websites, and my clients’ sites as well.
Best of all, this isn’t really a “tactic” so much as it is a methodology.
You can use this strategy with any form of link outreach – from guest posting to broken link building, applying this methodology will significantly increase your conversion rate.
Let’s get started:
Getting High Authority Links
The Problem with Most Link Outreach Techniques
If you’re reading this, you probably own a website.
And if you own a website, you’ve probably received this email (or something similar) at LEAST a few times:
Hey [name], love your website! I couldn’t help but notice you’re linking to this guide about [insert topic here] from your page about [insert related topic here]. I actually just created a more in-depth guide on the same topic and I’d really appreciate it if you could give me a link. Keep up the good work!
Annoying, right? If you don’t like receiving them, you shouldn’t be sending them either.
The email above uses the same overused outreach template that Brian Dean from Backlinko shared in his link building video.
Don’t get me wrong, I love Brian Dean. He teaches great stuff.
But the fact of the matter is that template doesn’t work… at least not anymore. I can’t tell you how many of those emails I’ve received and sent straight to the trash.
Aside from everyone and their mother using the template, there’s another fundamental problem with this approach:
The email is asking the recipient to do them a favor without offering anything in return.
Sure, maybe a few people will agree, but not many.
Think about it like this:
If you want to land a top-tier link, the owner of that site has a million other things going on – why would they respond to another generic email that doesn’t offer them any value?
The secret to getting a big website owner’s attention – and better still, getting a link from them – is offering value in your email, not asking for it.
The Winning Approach to Link Outreach
Whether you’re doing guest post outreach, broken link building, or building links from resource pages, this methodology applies.
Build relationships, not links.
I’ll say it again:
Build relationships, NOT links.
Once you build a relationship with a webmaster – a person to person connection – getting a link is easy.
Don’t send an email asking for link, offering nothing in return.
In fact, I’d recommend you do the opposite.
Offer pure value in your outreach email without asking for anything in return.
You’re WAY more likely to get a response that way, which is what you’re after.
If you can get them to respond, you can start a conversation with them that will build a relationship.
And once you have a relationship with them, they’ll be more than happy to accept a guest post from you or better, they’ll insert the link in an existing post.
How to Offer Value in Your Emails
Get to know their website, and try to find a few problems they’re having.
Maybe they’re not optimizing their pages for the right keywords. Maybe they haven’t updated a popular page in a year. Maybe their website is loading slowly.
Whatever it is, figure it out, because you want to offer a solution to their problem.
Assuming you’ve uncovered a real problem and offered a valid solution (asking for nothing in return), a LOT of people are going to respond to you.
At least, a lot more than if you had just asked for a link from the start.
Once you offer them help – either with a tutorial video, or getting on a Skype call with them – they’ll like you.
Now you can either suggest a guest post idea you have, or just ask for the link straight up. Either way, they’ll probably say yes if they like you.
Once you start sending helpful emails, you’ll get responses like this:
At the end of the day, it comes down to thinking outside the box.
You need to be the black sheep – stand out from the crowd and you’ll get results.
Offer help first, and ask for a link later.