In the video below, I share the exact cold email template that I use to get insane results for both myself and my clients.
This has helped me secure dozens of authority backlinks as well as brand new clients for my agency. As you can see, this particular cold email campaign that I just ran had a 23% response rate and it actually landed me a guest post on Webris.org.
Ryan Stewart, the owner of Webris, has been featured on big websites like Moz, Ahrefs, and Search Engine Land. I got to guest post on his website simply by sending him a cold email.
In fact, if you see right here, I am the only author on his site besides him. And I got a link for both myself and for my client. This guy has links from Brian Dean from Backlinko, Neil Patel, Moz, and Authority Hacker, just to name a few.
Before we dive into the cold email template, let’s talk strategy.
Cold Email Outreach Strategy to Maximize Response Rate
There’s always a sound strategy behind a solid cold email. Here are some things to keep in mind:
Good cold emails always begin with personalization.
You need to make sure that your emails are personalized because otherwise, people are going to know when you send a giant blast of generic emails to a thousand people that are all the same.
You need to first of all know what you’re trying to accomplish with this outreach campaign. If we’re trying to build authority links, you need to be emailing the decision maker for the website.
That might be the owner, it could be the CEO of a company, it could be the editor in chief. You also have to find their personal email address because if you’re trying to address them by their first name, but you send the email to firstname.lastname@example.org, it might end up in front of a secretary or a VA and they’re not going to care.
The first line should call out something specific that they’ve done, some work that they’ve done or something that they’ve accomplished and give them a genuine, not a generic compliment.
But whatever you do, don’t say “love your blog.” You could say that to literally any blog owner. You want to make the compliment specific enough that it would only make sense to send to your target. And I’m going to show you how I did that with my email to Ryan Stewart.
Anyway, you have to make it highly personalized because people only care about themselves, and the whole reason these people are on the internet is because they want money and they want traffic and some recognition for their work. If you give them that, they will love you.
Keep it Short and Sweet
Next is make your email short and sweet. Anybody who is worth emailing, like Ryan Stewart for example, has a lot going on.
They have a lot of business to deal with and they don’t have time to read up an email the size of the old Testament. You need to make sure that your emails are short and sweet and they get your point across without making them read it for hours.
My emails are usually four to six sentences long. They get what I need to say across to the target, but they don’t take up too much space or they don’t take too long to read.
I make sure my emails have the following components (and only these components):
- A genuine compliment
- The reason why I’m emailing them
- A call to action
What’s in it For Them?
Every single line of the email should be about the other person and what’s in it for them.
People care more about themselves and they do about a tsunami in Japan.
I know sounds terrible, but think about it:
If you have a pimple on your forehead, it sucks because you’d have to walk around all day and people are going to look at you with it on your forehead. It’s embarrassing and it’s a lot to deal with.
On the other hand, when a natural disaster happens across the world, that is sad. But you hear about that kind of stuff all the time on the news. You’re just kind of looking at and think “oh that sucks.” And then you move on.
That being said, you have to know that people, when they read your emails, only care about themselves. They want to know why you’re emailing them in the first place, and if there’s nothing in it for them, they’re not going to respond.
What’s the bottom line here?
Make the whole email all about them.
End With a Strong CTA (Call to Action)
Lastly, you want to make sure that you end with a good call to action.
Now, the whole point of this cold email outreach strategy is not to get a link or to get a sale. That’s the end goal. But the first cold email is not about that. Don’t ask for anything in return. The only thing that you want is a response. You’re trying to increase your response rate because you want to build relationships.
End the email with a question that prompts the target to respond. When I email website owners telling them about a problem I found with their website, I typically end the email with “mind if I send over a few suggestions?”
It’s an easy question to answer – all they have to do is say yes. After all, who wouldn’t want some free suggestions to improve their website?
Build Relationships, Not Links
You have to do a value first approach to get your foot in the door and build a relationship, build some rapport, offer some value, and then you can come back around later on and send the pitch.
Once you’ve warmed up your target and they’ve gotten to know you a bit, they’re going to like you more and there’ll be more receptive to your pitch later on.
If you send the same generic email that everyone else sends asking off the bat and not offering anything in return, your email will be ignored and your time wasted.
After you’ve gotten a conversation started, built some rapport, and have a relationship established, you can pitch your guest post or link swap later on.
Off the bat, however, don’t ask – only offer value.